Six Critical Elements of a
Sale

  1. Asking Price. This is the number one factor in the sale of your home. The actual market value is determined by what a buyer is willing to pay. Through his research, Robert will assist you in determining the most appropriate sales price. His customized sales and marketing program will then target exposure to a large segment of potential buyers.
  2. Property Location. The second most important factor in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.
  3. Property Condition. Buyers consider the structural and mechanical integrity of your home as well as the upkeep and cosmetic appeal. Neutral décor, including floor and wall coverings, appliances and fixtures, offers the broadest appeal to potential buyers.
  4. Market Conditions. Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home and are beyond your control. The best response to these conditions is expert marketing and pricing strategy.
  5. Contract Terms. The terms of the sale can make or break a contract. For instance, house sale contingencies, closing dates and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.
  6. Marketing. When marketing and advertising are done correctly, your home will sell more quickly and command a higher price. But every property is unique and the marketing plan should be designed to target those buyers most likely to want your home. Special attention should be paid to the most popular sources buyers use to find the homes they purchase.